SaaS or Software-as-a-Service companies are leading the change in the age of digitization. However, it can be tough for these service providers to stand apart from the crowd in the cutthroat competition.
Hence, companies that offer the ideal customer experience and are quick and efficient at dealing with customer queries are more likely to get ahead of their counterparts.
If you run a SaaS company, you know what we’re talking about. With the quickly changing work environment and expectations amid the pandemic, it’s critical for companies to ensure their clients are getting the best. Fortunately, CRM software programs are here to your rescue. In this article we will discuss the 11 best SaaS CRM so that you can decide which one suits your needs/
CRM programs designed specifically for SaaS companies allow business owners to streamline workflow and processes, allowing both sales and marketing teams to personalize communication.
If you’re looking for the best CRMs for your SaaS company, consider the pros and cons of the following:
CRM # 1: Microsoft Dynamics 365
Description: This is a tool that integrates both CRM and ERP capabilities, transforming your work processes and applications. It allows you to innovate anywhere using intelligent business applications, making it easier for your SaaS company to streamline workflow. This SaaS CRM is leading player in the CRM industry.
Features: Some prominent features of Microsoft Dynamics 365 include
- Sales insight
- Email integration
- Customer service dashboard
- Activity log and connections to CRM
- Smart search
- Connection to LinkedIn sales navigator
You can get a free trial version of the CRM software to test it for your company’s operations before investing your hard-earned money buying it.
Ratings:
Capterra 4.3 · 4,219 reviews
G2 Rating: 3.8 · 1,522 reviews
Link: Microsoft Dynamics 365
CRM # 2: HubSpot CRM
Description: HubSpot allows you to manage your entire sales pipeline and respond to all your customer queries in one place. You can track every detail of your business relationships and streamline work processes through HubSpot’s easy-to-use CRM. It’s one of the ideal tools you can find for integrated marketing and sales.
With HubSpot, you can view your sales pipeline in a visual tool. Using rich analytics and reporting tools, you can boost sales and train your team for success.
Features: Some fantastic features of HubSpot CRM includes:
- Customizable deals dashboard
- Email tracking, meeting scheduling, live chat, and prospect tracking
You can also get Gmail & outlook integration and email templates. This CRM software also provides automated logging and updating of customer deals and sales activities. Although this SaaS CRM provides with great user interface and is easy to use, it is still relatively expensive.
Ratings:
Capterra: Rating: 4.5 · 2,992 reviews
G2: Rating: 4.4 · 8,194 reviews
Link: HubSpot CRM
CRM # 3: Zendesk Sell/Base CRM
Description: This SaaS CRM is specifically designed to offer streamlined sales pipeline management services and integrate various CRM platforms to offer the best to your SaaS company. You can either choose to go with the Zendesk Sell/Base CRM program or use just the Zendesk platform on its own.
Features: Some prominent features of Zendesk CRM include:
- Real-time updates
- Mobile apps
- Help desk automation
- Agent collaboration
- SLA management
- Request forms and ticket fields
- Macros
- Custom views
Ratings:
Capterra: Rating: 4.3 · 136 reviews
G2: Rating: 4.2 · 441 reviews
Link: Zendesk Sell
CRM # 4: Zoho CRM
Description: SaaS CRM software programs that are scalable and affordable are ideal for SaaS companies. So if you’re looking for a CRM program that features robust reporting and analytical tools, consider investing in Zoho CRM.
This program comes with an Opportunity Tracking module that allows you to track leads and customer purchases. You can also use the social media branding feature and routine task automation to streamline your workflow.
Features: The features that contribute to the popularity of Zoho SaaS CRM include:
- Lead management
- Deal management
- Contact management
- Workflow automation
- Sales process builder
- Processing rules
- Review process
- Reporting and analytical components
- Quotes and finance
- Partner portals
- Forecasting
- Territory management
- Gamification
Ratings:
Capterra: Rating: 4.3 · 5,314 reviews
G2: Rating: 4 · 2,074 reviews
Link: Zoho CRM
CRM # 5: Salesforce
Description: If you want to invest in SaaS CR M software that’s replete with useful features, consider getting your hands on Salesforce. It’s an ideal software solution for growing SaaS companies.
The partner management, opportunity management, and sales forecasting features of Salesforce CRM streamline customer information. You can also use the dashboards and reporting tools to get a greater insight into business operations.
You can also get your hands on the automated marketing and sales solutions offered by Salesforce to get ahead of the competition.
Features: Top features of Salesforce CRM include:
- Contact & Account Management
- Product & Price List Management
- Desktop Integration
- Opportunity & Pipeline Management
- Customer Contract Management
- Territory & Quota Management
- Task / Activity Management
- Quote & Order Management
- Marketing Automation
- Lead Management
- Campaign Management
- Customer Support
- Knowledge Base
- Case Management
- Reporting & Analytics
- Dashboards
- Reporting
- Forecasting
Capterra: Rating: 4.4 · 16,591 reviews
G2: Rating: 4.2 · 12,171 reviews
Link: Salesforce
CRM # 6: SAP Service Cloud
Description: This SaaS CRM software solution leverages the power of AI and provides gamification features. It supports omnichannel customer experiences and contact center efficiency. You can get valuable insights and information from the reporting tools available to make data-driven decisions.
SAP Service Cloud offers real-time feedback to ensure your SaaS company stays ahead in the competition.
But perhaps the most attractive feature of this software program is its consumption-based pricing structure, which means you only pay for what you need.
Features: Some in-demand features of SAP Service Cloud SaaS CRM include:
Omnichannel Service
- Digital and traditional contact channels
- Customer identification
- Customer self-services
- Agent desktop
Service Intelligence
- Sentiment analysis
- Ticket categorization
- Similar tickets
- Solution recommendations
Ticket and Case Management
- Intelligent routing
- Multichannel ticketing
- Agent desktop
- Service-level agreements
Ratings:
G2 Rating: 4 · 3 reviews
Link: SAP Service Cloud
CRM # 7: Pipedrive
Description: Do you run a SaaS company that deals with a lot of international clients? Pipedrive is a SaaS CRM software that offers support in 13 languages and supports transactions in foreign currencies.
It’s ideal for businesses that have a diverse range of clients from different parts of the world. You can import data, send email and get detailed reports through this program. All in all, it’s one of the easiest CRM software programs to implement for SEMs.
Features: Some impressive features of Pipedrive include:
- Activites Overview
- Email Templates
- Custom Columns and Filters
- Smart Contact Data
- Logging Leads
- Revenue Projection
- Scheduler
- Workflow Automation
- Visual Pipeline of Sales Stages
- Track Communication
- Customizable Reports
Ratings:
Capterra: Rating: 4.5 · 2,362 reviews
G2: Rating: 4.2 · 1,481 reviews
Link: Pipedrive
CRM # 8: Insightly
Description: If you don’t want an advanced SaaS CRM that could be a hassle to use, Insightly is the right blend of sophistication and simplicity to provide easy-to-use features. The user-friendly interface of this SaaS CRM software program is great for SaaS companies.
You can get a variety of features, including email marketing, lead capture and reporting to streamline core business operations.
Features: Some features of Insightly include:
- Built-in business intelligence dashboards
- Build and share customized BI dashboards
- Configurable reports
- Customized report scheduling and emailing
- Customizable real-time insight cards
Ratings:
Capterra Rating: 3.9 · 497 reviews
G2 Rating: 4.2 · 687 reviews
Link: Insightly
CRM # 9: GoSquared
Description: If you want to automate marketing, track customers’ purchases and get an overview of every lead’s activity on your website, consider investing in GoSquared. It’s a SaaS CRM software designed specifically to make marketing decisions based on real user behavior.
You can choose to run this SaaS CRM tool with any of the CRM solutions mentioned above to enrich sales lead.
Features: Some impressive features of GoSquared are:
- Web analytics
- Live chat for sales
- Personalized multi-channel messaging
Ratings:
Capterra Ratings: Rating: 4.9 · 27 reviews
G2 Rating: 4.5 · 72 reviews
Link: GoSquared
CRM # 10: Oracle CX Cloud Suite
Description: The automation of sales force and other features provided by this CRM software program help SaaS companies boost revenue and sales engagement.
You can use this software program to increase customer engagement by ensuring an outstanding customer experience.
Features: Some popular features of Oracle CX Cloud Suite include:
- Marketing Cloud
- Social Cloud
- Commerce Cloud
- Service Cloud
- Engagement Cloud
- CPQ Cloud
- Loyalty Cloud
- Subscription Management
- CX Platform and Industry
- Data Cloud
Ratings:
Capterra Ratings: 4.1 · 47 reviews
G2 Rating: 3.9 · 1,637 reviews
Link: Oracle CX Cloud Suite
CRM # 11: Nimble CRM
Description: If you’re looking for a CRM program that can easily work inside Office 365 inbox or G Suite, Nimble is one of your best bets.
This software program comes with many impressive features allowing you to update contacts, access insights and efficiently manage tasks. With its automated reporting features, you can skip the hassle of maintaining spreadsheets.
Nimble helps you build strong relationships with your clients, enhance coordination and focus on core business operations instead of spending a lot of your time going over and maintaining spreadsheets.
Features: Some features of Nimble CRM are:
- Unified message inbox
- 2-way sync with over 160 apps
- Contact management
- Data enrichment
- Up to 25,000 contact records (unlimited upgrades)
- 2 GB/user storage
- Marketing and outreach
- Prospecting
- Email and activity tracking
- Sales forecasting
- Pipeline management
- API Access
- G Suite and Outlook Ad-in
- Reporting
Ratings:
Capterra Rating: 4.4 · 1,723 reviews
Rating: 4.5 · 980 reviews
Link: Nibble
Conclusion:
Now that you have a list of all the best CRM software solutions for your SaaS company, you’re well-equipped to make decisions beneficial for your business. However, there are certain factors you should consider before taking your pick.
These include identifying and outlining your business goals and assessing your budget before choosing a software program that meets your needs.