With the rising number of brick-and-mortar retail stores and e-commerce retailers, it can be difficult for small retailers and retail businesses to make their mark in the industry.
Useful tools like CRM retail software programs can help you track the business activity in your store and create a more lasting relationship with customers in order to retain them.
The right CRM retail software program can also help you process payments and manage inventory, boosting productivity and, in turn, sales and revenue.
However, finding the CRM suitable for your business needs—one that can increase sales—can be difficult and choosing between the many options available in the market can be overwhelming.
So if you’re planning to invest in a full-scale CRM retail software program, you need a tool that offers solutions tailored to meet your specific goals. Here are some top-rated Customer Relationship Management programs for retail you can choose the best fit from:
1. Zoho CRM Plus
Description: This all-in-one CRM retail software program can help you with sales, marketing, customer support and inventory management.
Zoho CRM Plus is an integrated solution designed to boost the workflow of retail businesses of any size. You can target customers of any segment depending on your unique requirements, assessing factors like geographical location, purchase history and engagement.
This Customer Relationship Management solution also lets you customize your online catalog; customers can view the catalog and place an order or view your inventory to make a purchase decision.
You can also integrate Zoho CRM Plus with messaging applications to leverage the benefits of an omnichannel platform and interact with your customers on a daily basis, increasing engagement and boosting sales.
Features: Some impressive features of Zoho CRM Plus are:
- Lead management
- Workflow automation
- Deal management
- Contact management
- Processing rules
- Review process
- Sales process builder
- Reporting and analytical components
- Quotes and finance
- Partner portals
- Territory management
- Forecasting
- Gamification
Ratings:
Capterra: Rating: 4.3 · 5,314 reviews
G2: Rating: 4 · 2,074 reviews
Link: Zoho CRM Plus
2. Bitrix24
Description: This free online CRM retail software program is designed to help retail businesses boost revenue by selling more, faster and better.
It’s the perfect solution to manage leads, close deals and engage with clients. It can help you capture leads, convert them, prepare bills and invoices. All in all, it’s a one-stop solution to automate your processes and close deals more efficiently.
The Bitrix24 comes with an extensive set of 30 features, each designed to cater to specific business processes, including sales, marketing, and administration.
Hence, once you have your hands on Bitrix24, you don’t need to rely on several other management tools to streamline business processes. Lead generation, online marketing and business automation are some of the prominent features of this CRM retail software.
Features: Some popular features of Bitrix24 include:
- HD video calls & conferences
- Chats
- Worktime tracking
- Live chat
- Telephony and call tracking
- Workload management
- Task templates & automation
- Visual project management
- Lead acquisition
- Lead management
- Sales automation
Ratings:
Rating: 4 · 499 reviews
Rating: 4.1 · 430 reviews
Link: Bitrix24
3. QuickBooks Commerce
Description: If you dread opening the account books and want a CRM retail software program that’s designed to take care of your accounting tasks quickly and efficiently, without errors, get your hands on QuickBooks Commerce.
With this CRM retail software program, teams can access and share lead lists without everyone having access to QuickBooks. This integrated CRM retail software program can speed up your sales cycle, leading to improved revenue and productivity.
The “Contact” and “Alt Contact” features of QuickBooks help you keep contacts secure, updated, organized and accessible to everyone. This means that once you invest in QuickBooks, you don’t need long spreadsheets to track your contacts.
Instead, you can have the record of your contacts at your fingertips. The real-time, two-way QuickBooks sync is also another prominent feature of the CRM. You can input the information of your vendors, customers and clients only once and let the software update it in the two solutions.
Features: Some prominent features of QuickBooks Commerce include:
- Multi-channel Sales
- Warehouse Management
- Inventory Management Reports
- Inventory Control
- Wholesale Inventory Management
- Inventory Optimization
- Accounting
- Purchase Order Management
Ratings:
Rating: 4.5 · 404 reviews
Rating: 4 · 2,790 reviews
Link: QuickBooks Commerce
4. Vend
Description: Vend has made its place in the industry as one of the most user-friendly CRM retail software solutions for retail. This CRM retail software program offers ample integration options for payment processing, including CardConnect, BlueDog, Clearent, Elavon, EVO Payments, TSYS and PayPal.
The program is customizable within the point-of-sale system so you can give it your personal touch. Vend integrates with the best business applications without hassle so you don’t need to worry about streamlining your business operations—this software solution will take care of that for you.
You can build a customer base, keep track of sales, and boost revenue and productivity with the help of the many features of Vend.
Features: Some of the many features of Vend include:
POS (Point of Sale System)
- Credit Card Payments
- Hardware Integration
- Barcode Scanning
- Receipts
- Price Adjustments
Marketing
- Loyalty Programs
- Email Marketing
Administration
- Inventory Management
- Reporting
- Employee Management
- E-commerce Integration
Ratings:
Capterra Rating: 4.3 · 218 reviews
G2 Rating: 4 · 61 reviews
Link: Vend
5. Lightspeed Retail
Description: Want a CRM retail software program that can help you manage both in-store and online inventory? Consider getting Lightspeed Retail.
This CRM software solution is a one-of-a-kind program that comes with a fully integrated e-commerce platform. You can analyze multi-channel sales data and benefit from its prominent features like retail store management, payment processing, cash drawer control and purchase order management, among others.
This cloud-based POS solution is most suitable for retail businesses such as home décor, sporting goods, footwear, jewelry and pet. If you’re a part of any of these industries and want to get ahead of the competition, consider investing in Lightspeed Retail.
Features: There are many impressive features of Lightspeed Retail. Some of these are:
- Inventory
- Reporting and analytics
- Mobility and cloud
- Multi-store
- Integrated payments
- Customer management
- Onboarding
Ratings:
Capterra: Rating: 4.2 · 835 reviews
G2: Rating: 4.1 · 197 reviews
Link: Lightspeed Retail
6. HubSpot
Description: With this easy-to-use CRM retail software, you can track and nurture leads and analyze business metrics without hassle.
HubSpot is a leading CRM tool that is popularly used by many businesses. Some go as far as to call it the best in the industry. This CRM tool offers a visually appealing dashboard that shows a real-time view of the entire sales funnel so you can keep track of business progress.
While you can choose from the many packages it offers for businesses, it’s best to first opt for the trial version to see how it benefits your company. Once you integrate the features into your existing setup, you can go full HubSpot.
Features: Some beneficial features of HubSpot include:
- Customizable deals dashboard
- Email tracking
- Meeting scheduling
- Live chat
- Prospect tracking
Ratings:
Capterra: Rating: 4.5 · 2,992 reviews
G2: Rating: 4.4 · 8,194 reviews
Link: HubSpot
7. Pipedrive
Description: Pipedrive is a CRM tool that helps businesses increase customer retention and efficiency, boosting your growth.
One of the primary goals of any retail business is to ensure 100% customer satisfaction. By investing in a tool like Pipedrive, you can ensure your customers are happy with your services.
This all-in-one sales platform for growing revenue is the first CRM designed by salespeople for salespeople. Hence, it has all the features of a CRM retail software that can help you get ahead of your competition.
It’s easy to use and shows measurable results so that you can assess your standing in the industry and make profitable business decisions.
It’s also the ideal CRM retail software to use if your business is based in different parts of the world. It offers support in 13 languages! It also allows transactions in foreign currencies.
Features: Some impressive features of Pipedrive are:
- Activities Overview
- Custom Columns and Filters
- Email Templates
- Revenue Projection
- Smart Contact Data
- Visual Pipeline of Sales Stages
- Logging Leads
- Track Communication
- Scheduler
- Customizable Reports
- Workflow Automation
Ratings:
Capterra: Rating: 4.5 · 2,362 reviews
G2: Rating: 4.2 · 1,481 reviews
Link: Pipedrive
8. NetSuite CRM
Description: Want to manage all you customers, partners, prospects and vendors in one place? NetSuite CRM is your best bet!
This software solution generates a single view of customers, vendors and partners so your marketing and sales team can have all the data they need at their fingertips. This would help them meet customer demands and manage leads to boost sales and revenue.
NetSuite CRM has all the capabilities of a traditional and modern CRM retail software program, including sales force automation, marketing automation, sales forecast, quote management, and partner relationships.
Features: Some amazing features of NetSuite CRM your business can benefit from are:
- Customer management
- Lead management
- Email Marketing
- Sales Forecasting
- Time Tracking
- Incentive Compensation
- Campaign Management
- Opportunity Management
Ratings:
Capterra Rating: 3.9 · 186 reviews
Rating: 3.9 · 1,820 reviews
Link: NetSuite CRM
9. Salesforce CRM
Description: In the age of the technological revolution, you need the power of automation by your side to get ahead of the competition every step of the way.
This is precisely what Salesforce Einstein, the powerful artificial intelligence (AI) engine provided by Salesforce does. It allows you to match shoppers with their preferences based on the data provided by past purchases.
This increases the chances of them buying from you, boosting your sales.
However, that’s not it. Salesforce CRM comes with features that automate time-consuming tasks like lead management, marketing and customer management to give you an edge.
Features: Some more impressive features of Salesforce CRM include:
- Contact & Account Management
- Product & Price List Management
- Desktop Integration
- Customer Contract Management
- Opportunity & Pipeline Management
- Territory & Quota Management
- Quote & Order Management
- Marketing Automation
- Task / Activity Management
- Lead Management
- Customer Support
- Campaign Management
- Knowledge Base
- Reporting & Analytics
- Case Management
- Reporting
- Dashboards
- Forecasting
Ratings:
Capterra: Rating: 4.4 · 16,591 reviews
G2: Rating: 4.2 · 12,171 reviews
Link: Salesforce CRM