As an owner of a real estate company, you have a lot on your plate to take care of. Finding the best deals for your clients, negotiating between parties and staying on top of the latest listings can be quite the challenge.
So it’s expected that you’d need state-of-the-art tools like a full-scale CRM to manage your day-to-day communications with clients and leads.
The right CRM for Real Estate will be customized according to your requirements and offer useful features like email and text messaging, click-to-call capabilities and lead follow-up tools.
However, with the many CRMs available in the market, choosing the right one for your company can feel overwhelming. The CRM software program most suitable for your real estate business will fit your budget and streamline your work processes, boosting productivity and efficiency.
So if you’re looking for a CRM that’s the best fit for your needs, go over this list of the finest Customer Relationship Management systems for real estate companies:
CRM#1: Wise Agent
Description: This cloud-based CRM for real estate is a favorite among real estate companies. The automated features of Wise Agent help businesses automate sales activities like responses, leads, transactions and appointments.
This CRM program can easily integrate with Google Calendar, Facebook for Business, Cloud CMA, Google Chrome Extension, Real Geeks, HouseHunt and Home Junction.
Apart from its lead automation and contact management solutions, Wise Agent also offers a marketing module that allows real estate companies to design and create real estate flyers, newsletters, drip campaigns, emails and SMS texts and letters.
Features: Some impressive features of Wise Agent include:
- Appointment Calendar
- Document Storage
- Transaction Manager
- Team Permissions
- Social Media Enhancement
- Contact Manager
- Marketing
- Lead Automation
- Landing Pages
- Team Notifications
Ratings:
Capterra Rating: 4.4 · 531 reviews
G2 Rating: 3.7 · 14 reviews
Link: Wise Agent
CRM#2: LionDesk
Description: This CRM for real estate can be a game-changer for most real estate companies. It includes features like click-to-call and automated follow-up tools that can enhance your communication with clients and leads.
LionDesk is a CRM solution that’s easy to customize. You can start working with it just a few hours after getting it without hassle.
However, while the AI-powered features of the CRM system are truly one-of-a-kind, some people may argue that its pipeline management isn’t as strong as other platforms.
But if you’re on a budget and need an affordable CRM solution for real estate that’s easy to set up and does pretty much everything you’d want a CRM software to do, LionDesk is your best bet.
The dashboard view and intuitive surface of LionDesk are also powerful tools to help streamline your operations.
Features: Some features of LionDesk include:
- A.I. Lead Follow-up
- Video Email & Video Texting
- Scheduled Emails & Texts
- Contact Management
- Lead Distribution
- Custom Landing Pages
- Transaction Management
- Texting Manager
- Task Management
- Click-to-Call
- Subaccount Management
- Text 2 Sell
- Direct Mail
- Power Dialer
- Enhanced Drip Campaigns
Ratings:
Capterra Rating: 4.1 · 91 reviews
Rating: 3.6 · 31 reviews
Link: LionDesk
CRM#3: HubSpot
Description: If you’re looking for a low-risk way to implement a CRM system at your organization for the first time, consider opting for HubSpot, an all-in-one CRM system for real estate that offers many useful features like sales automation, call tracking tools and pipeline management systems.
You can choose from the three packages offered by the company, including the Starter package that begins at $45/month, Professional packages starting at $450/month and Enterprise package worth $1,200/month.
With time, as you scale, you can also implement Marketing Hub, Service Hub and CMS hub with your CRM software program to streamline and automate all areas of your business.
HubSpot is a leading customer relationship management system for a reason; it’s designed to help you grow your business, so you can rely on its various tools like the customizable dashboard to build remarkable customer experiences.
Features: Some features of HubSpot CRM include:
- Contact management
- Task management
- Deal stages
- Automated data capture
- Content repository
- Integration with marketing automation
- Reporting
- Email integration
- Canned snippets
- Personalized sequences
- Meeting scheduling
- Custom support form fields
Ratings:
Capterra Rating: 4.5 · 2,994 reviews
G2 Rating: 4.4 · 7,610 reviews
Link: HubSpot
CRM#4: Streak CRM for Real Estate
Description: If you’re looking for a CRM system that would easily integrate with your existing Google workspace, Streak CRM for Real Estate is the right pick!
This customer relationship management solution comes with powerful features to boost your efficiency, including email tracking, pipeline management, tasks and reminders and automatic email categorization.
With Streak CRM, you won’t have to switch back and forth between your inbox and work tools. Instead, you can manage all the work processes through your inbox. This way, it becomes very easy to save your customers’ details in your CRM without breaking your workflow.
This CRM program also provides a suite of email power tools like email-tracking so you can always stay on top of your daily operations.
Features: Some features of Steak CRM that helps it stand apart from the rest in the market are:
- Email streak sidebar
- Auto-enriched contact information in the Sidebar
- Sharing emails and team collaboration in the Box view
- Saved views/show in inbox
- Lead tracking
- Project management
- Business development
- Fundraising
- Support
Ratings:
Capterra Rating: 4.5 · 410 reviews
G2 Rating: 4.5 · 154 reviews
Link: Streak
CRM#5: Follow Up Boss CRM For Real Estate
Description: Follow Up Boss is a CRM system for real estate that promises a seamless user experience and offers strong marketing tools such as email, calling and built-in texting.
Perhaps these are the reasons why it’s been considered an industry leader for many years. Its customizable solutions accommodate a wide range of users, from real estate company owners to real estate agents.
Whether you have a small team or a large real estate firm with hundreds of employees, this CRM software solution can help you stay ahead of your competitors by offering seamless integration options.
This software solution helps you work smarter and faster by instantly assigning leads to agents, sending reminders and notifications and responding to new leads.
At the end of a long working day, you can go home feeling confident that the follow-up is completely under control. This is the power of investing in automated CRM software like Follow Up Boss.
Features: Some popular features of Follow Up Boss include:
- A simple system streamlining calls and briefing agents on who to call
- An intuitive zero-learning-curve interface
- A mobile app so you can access it from anywhere in the world
- Automatic texting and emailing for new leads
- Reminders, notifications and more
- Conversation tracking
Ratings:
Capterra Rating: 4.5 · 32 reviews
G2 Rating: 4.4 · 51 reviews
Link: Follow Up Boss
CRM#6: Top Producer
Description: Top Producer is a full-service CRM solution for real estate that helps realtors maintain good working relationships with their clients at every stage of the client life cycle.
This CRM for real estate has kept up with industry trends by adopting new features and innovating old ones. Top Producer’s integrated websites and ‘X’ factor insights and automated marketing ensure its users stand apart from the rest amid the cutthroat competition in the real estate industry.
By getting your hands on this innovative tool, you can ensure your agents capture and track leads and follow-up with clients more efficiently.
Features: Some outstanding features of Top Producer that make it a top pick among real estate business owners include:
- Contact & Account Management
- Task / Activity Management
- Listing Management
- Transaction Management
- Email Marketing
- Opportunity & Pipeline Management
- CMA Management
- Lead Management
Ratings:
Capterra Rating: 3.7 · 116 reviews
G2 Rating: 3.1 · 114 reviews
Link: Top Producer
CRM#7: Propertybase
Description: If you’re looking for a CRM for real estate that provides much more than just traditional CRM features, consider getting Propertybase.
This program is built to manage an end-to-end real estate business, streamlining business operations and improving workflow processes. Among the many tools that Propertybase offers, businesses can benefit the most from lead generation, web design and automated marketing.
This dynamic CRM tool built for realty organizations and brokerages can also help you set up drip campaigns so you can help your clients find properties quickly.
You can also create custom pipelines with the help of this CRM program to stay on top of your deals and track your real estate agents’ progress.
Propertybase is also a favorite among real estate property owners because it can easily be integrated with many third-party applications to manage email marketing campaigns.
Features: Some popular features of Propertybase include:
- MLS and Portal Integrations
- Referral Tracking
- Segmentation
- Campaign Management
- Property Alerts
- Email Marketing
- Lead Management
- Interaction Monitoring
- Contact Management
Ratings:
Capterra Rating: 3.9 · 48 reviews
G2 Rating: 3 · 29 reviews
Link: Propertybase
CRM#8: Market Leader
Description: Want to take listing management and marketing automation to the next level? Consider getting Market Leader.
The pioneering features of this CRM for real estate include contact management and engagement solutions and real estate leads. Once you get your hands on Market Leader, you can have a single platform to manage the listings on your website and instantly alert your clients in case a listing meets their criteria.
With Market Leader, you can access real estate leads that are exclusive to you and aren’t shared with other agents. This way, you can always stay ahead of the competition and close deals quickly and efficiently for top dollar.
Features: Some outstanding features of Market Leader include:
- Contact Management
- Sales Force Automation
- Sales Team and Customer Opportunity Management
- Sales Analytics
- Lead Management for Determining High-Quality Leads
- Mobile CRM
- Reports and Dashboards
- Sales Forecasting
Ratings:
Capterra Rating: 2 · 2 reviews
G2 Rating: 3.6 · 188 reviews
Link: Market Leader